Customers Mean Business: How World-class Companies Build Relationships That Last
By James A. Unruh.
Description
Unruh, CEO of Unisys Corporation, details a six-stage process for retaining and attracting customers, developing employee skills in customer focus, and using new measurement systems and technology, demonstrated with real-life stories from interviews with people from some 100 companies from the US, Canada, and Europe. For managers. Annotation c. by Book News, Inc., Portland, Or. - from Amzon
ISBN(s)
0201590433, 9780201590432
