Product Leadership: Pathways to Profitable Innovation
By Robert G. Cooper.
Description
Most businesses fall short of the new product performance achieved by leading firms by a factor of 2 times or more. It's no accident that top performers consistently win at new products. The top 20% of companies earn twice as much for their money. Their success rate in product innovation is closer to 80% while the bottom 20% of companies is closer to 38%. Product Leadership is the advanced course - a comprehensive guide to how executives should think ...
ISBN(s)
046501433X, 9780465014330
