Product Development For The Service Sector: Lessons From Market Leaders
By Unknown Author.
Description
Some companies are beating the odds and are winning more often than losing at service development. What separates the winners from the losers? In Product Development for the Service Sector, Cooper and Edgett offer compelling research confirming the specific practices that truly drive performance at both the business unit level and at the project level. They delve into the three cornerstones of new product performance: Strategy, Resource Allocation and Idea-to-Launc...
ISBN(s)
0738201057, 9780738201054
