Electronic Commerce 2002: A Managerial Perspective (2nd Edition)
By Unknown Author.
Description
For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology. - from Amzon
ISBN(s)
0130653012, 9780130653017
