It's Not Just PR: Public Relations in Society
By Unknown Author.
Description
Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. * Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America * Charts new territory by focusing on the effects and influence of pu...
ISBN(s)
1405144068, 9781405144063
