Managing Innovation, Second Edition: New Technology, New Products, and New Services in a Global Economy
By John E. Ettlie.
Description
Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others. The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included ...
ISBN(s)
075067895X, 9780750678957
