Strategic communication family health
Type
Publication
Authors
Category
General Collection
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Publication Year
1997
Publisher
John Hopkins Center for Communication Programs, United States
Pages
[150]
Tags
Description
Biblio Notes
Contents:
1. Overview
2. The Communication Process
3. The P-Process
4. Concepts and Frameworks for Developing a Health Communication Strategy
5. Scope Introduction
6. Program analysis
7. Organization communication
8. Advocacy
9. Resource generation
10. Community mobilization
11. Audience analysis
12. Management of change
13. Enter-Educate Approach
14. Material Development
15. Media Campaign Planning
16. Pretesting
17. Pro Approach
18. Interpersonal Communication
19. Management of IEC
20. Monitoring & evaluation design
1. Overview
2. The Communication Process
3. The P-Process
4. Concepts and Frameworks for Developing a Health Communication Strategy
5. Scope Introduction
6. Program analysis
7. Organization communication
8. Advocacy
9. Resource generation
10. Community mobilization
11. Audience analysis
12. Management of change
13. Enter-Educate Approach
14. Material Development
15. Media Campaign Planning
16. Pretesting
17. Pro Approach
18. Interpersonal Communication
19. Management of IEC
20. Monitoring & evaluation design
Number of Copies
1
